PT. Unilever Indonesia, Tbk
No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products.
Established on 5th December 1933
Unilever Indonesia has grown to be a leading company of Home and Personal Care as well as Foods and Ice Cream products in Indonesia.
Unilever Indonesia’s portfolio includes many of the world’s best known and well loved brands, such as Pepsodent, Pond’s, Lux, Lifebuoy, Dove, Sunsilk, Clear, Rexona, Vaseline, Rinso, Molto, Sunlight, Wall’s, Blue Band, Royco, Bango and many more.
Throughout this time, our company purpose has remained the same as we work to create a better future every day; help people feel good, look good and get more out of life with brands and services that are good for them and good for others; inspire people to take small everyday actions that can add up to make a big difference for the world; and develop new ways of doing business that will allow us to grow while reducing our environmental impact.
The Company offered its shares to the public in 1981 and has been listed on the Indonesia Stock Exchange since 11th January 1982. As at the end of 2009, the Company ranked seventh on the Indonesia Stock Exchange in terms of market capitalisation.
The Company has two subsidiaries: PT Anugrah Lever (in liquidation), a 100% owned subsidiary (previously a joint venture marketing company for soy sauce) that has been consolidated and PT Technopia Lever, a 51% owned subsidiary that engages in distribution, export, and import of goods under the Domestos Nomos trademark.
In Unilever, our people are at the heart of everything we do. Priority is given to their professional development, their life balance, and their ability to contribute equally as part of a diverse workforce. There are more than 3,900 employees throughout the archipelago.
“Touching the lives of Indonesian consumers and customers everywhere”
The Company seeks to manage and grow the business in a responsible and sustainable manner. Our values and standards are set out in our Code of Business Principles (CoBP) which we fully embrace. We share these values and standards with our business partners including our suppliers and distributors.
The Company owns six factories in Jababeka Industrial Estate, Cikarang, Bekasi and two factories in Rungkut Industrial Estate, Surabaya, East Java, with its head office in Jakarta. Its products consist of about 32 key brands and 700 SKUs which are sold through a network of about 370 independent distributors covering hundreds of thousands of outlets throughout Indonesia. Products are distributed through its own central distribution centres, satellite warehouses, depots and other facilities.
As a socially responsible company, Unilever Indonesia has an extensive Corporate Social Responsibility (CSR) programme. The four pillars of its programmes are Environment, Nutrition, Hygiene and Sustainable Agriculture. Examples of our CSR programmes include Hand Washing Campaign with Soap (Lifebuoy), Dental and Oral Health Education Programme (Pepsodent), Traditional Food Conservation Programme (Bango), and the Campaign to Fight Hunger and Malnutrition to help malnourished Indonesian children (Blue Band)
Our history
Unilever's corporate mission – to add vitality to life – shows how clearly the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout our history.
Over seventy years going forward with Unilever Indonesia
PT Unilever Indonesia Tbk (the company) was established on 5 December 1933 as Lever’s Zeepfabrieken N.V. by deed No. 23 of Mr. A.H. van Ophuijsen, notary in Batavia. This deed was approved by the Gouverneur Generaal van Nederlandsch-Indie under letter No. 14 on 16 December 1933, registered at the Raad van Justitie in Batavia under No. 302 on 22 December 1933 and published in the Javasche Courant on 9 January 1934 Supplement No. 3.
By deed No. 171 of public notary Mrs. Kartini Muljadi SH dated 22 July 1980 the company’s name was changed to PT Unilever Indonesia. By deed No. 92 of public notary Mr. Mudofir Hadi SH dated 30 June 1997 the Company’s name was changed to PT Unilever Indonesia Tbk. This deed was approved by the Minister of Justice under decision letter No.C2-1.049HT.01.04 TH.98 dated 23 February 1998 and published in State Gazette No. 2620 of 15 May 1998 Supplement No. 39.
The company listed 15% of its shares on the Jakarta Stock Exchange and Surabaya Stock Exchange following the approval from the Chairman of Capital Market Supervisory Board (Bapepam) No.SI-009/PM/E/1981 on 16 November 1981.
At the company's Annual General Meeting on 24 June 2003, the shareholders agreed to a stock split, reducing the par value per share from Rp 100 per share to Rp 10 per share. This change was notarised by deed No. 46 of public notary Singgih Susilo SH dated 10 July 2003 and was approved by the Minister of Justice and Human Rights of the Republic of Indonesia under decision letter No. C-17533 HT.01.04-TH.2003.
The company is engaged in the manufacturing of soaps, detergents, margarine, dairy based foods, ice cream, tea based beverages and cosmetic products.
As approved at the company’s Annual General Meeting on 13 June 2000, which was notarised by deed No. 82 of public notary Singgih Susilo SH dated 14 June 2000 the company also acts as a main distributor of its products and provides marketing research services. This deed was approved by the Minister of Law and Legislation (formerly Minister of Justice) of the Republic of Indonesia under decision letter No. C-18482 HT.01.04-TH.2000.
The company commenced commercial operations in 1933.
Expansion of Unilever Indonesia
On 22 November 2000, the company entered into an agreement with PT Anugrah Indah Pelangi, to establish a new company namely PT Anugrah Lever (PT AL) which is engaged in the manufacturing, developing, marketing and selling of soy sauce, chilli sauce and other sauces under the Bango, Parkiet and Sakura trademarks and other brands under license of the company to PT AL.
On 3 July 2002, the company entered into an agreement with Texchem Resources Berhad, to establish a new company namely PT Technopia Lever which is engaged in the distribution, export and import of goods under the Domestos Nomos trademark. On 7 November 2003 Texchem Resources Berhad entered into a share sale and purchase agreement with Technopia Singapore Pte. Ltd, in which Texchem Resources Berhad agreed to sell all of its shares in PT Technopia Lever to Technopia Singapore Pte. Ltd.
At the company’s extraordinary General Meeting on 8 December 2003, the company received approval from its minority shareholders to acquire the shares of PT Knorr Indonesia (PT KI) from Unilever Overseas Holdings Limited (a related party). This acquisition became effective on the signing date of the share sales and purchase agreement between the company and Unilever Overseas Holdings Limited on 21 January 2004. On 30 July 2004, the company merged with PT KI. The merger was accounted for using a method similar to the pooling of interest method. The company was the surviving company and after the merger PT KI no longer existed as separate legal entity. This merger is in accordance with the approval of the Capital Investment Co-ordination Board (BKPM) in letter No. 740/III/PMA/2004 dated 9 July 2004.
On 2007, the company entered into a conditional agreement to buy the “Buavita” and “Gogo” brands of fruit-based Vitality drinks from Ultra. The transaction accomplished on January 2008.
Timeline
1920 -30 Import by van den Bergh, Jurgen and Brothers
1933 Soap Factory - Lever’s Zeepfabrieken NV – Angke, Jakarta
1936 Margarine and oil production van den Bergh’s Fabrieken NV - Angke, Jakarta
1941 Cosmetics factory - Colibri NV, Surabaya
1942 -46 Unilever control discontinued (World War II)
1965 -66 Under government control
1967 Control of business back to Unilever under foreign investment law
1981 Go public and listed in Jakarta Stock Exchange
1982 Construction of Elida Gibbs Factory in Rungkut, Surabaya
1988 Transfer of the Toilet Soap Factory from Colibri to Rungkut Factory, Surabaya
1990 Enter into the tea business
1992 Opening of ice cream factory
1995 Construction of detergents and foods factory in Cikarang, Bekasi
1996 -98 Consolidation of manufacturing facilities – Cikarang, Rungkut
1999 NSD Liquid Detergents – Cikarang
2000 Enter into soya sauce business
2001 Opening of tea factory – Cikarang
2002 Opening of central distribution centre Jakarta
2003 Enter into mosquito coil business
2004 Enter into snack business
2005
2008 Opening of liquid / shampoo factory Cikarang
Enter into fruit-based Vitality drinks business
Executive directors
The Executive directors are those members of the Unilever executive (UEX), including the group chief executive, who are also directors of Unilever.
Paul Polman – Chief Executive Officer
Paul Polman, Chief Executive Officer, was appointed an Executive Director to the Boards of Unilever PLC and Unilever NV in October 2008, the first time an external candidate was chosen for the role.
Non-executive directors
The non-executive directors are the independent element in Unilever's governance.
Michael Treschow – Chairman Unilever N.V. and PLC
Michael has had a distinguished career with a range of multinational companies in both Executive and Non-Executive roles. He has been awarded prestigious honours by Sweden, Spain and France in recognition of his contribution to trade relations.
Louise Fresco
Louise Fresco is an agricultural scientist and a Professor of International Development and Sustainability at the University of Amsterdam
Ann Fudge
An MBA graduate of Harvard University, Ann M. Fudge is an honorary director of Catalyst, a director of The Rockefeller Foundation and is on the board of overseers of Harvard University.
Charles E Golden
An MBA graduate of Lehigh University in Pennsylvania, Charles E Golden subsequently distinguished himself in two industries: automotive and pharmaceutical.
Dr Byron E Grote
Byron Grote has a PhD in Quantitative Analysis from Cornell University. After holding various executive posts within BP, he was appointed as a Managing Director in 2000 and became Chief Financial Officer in 2002.
Hixonia Nyasulu
A former Unilever marketing employee, Hixonia Nyasulu now chairs the Board of Sasol Ltd and serves on the JPMorgan SA Advisory Board.
The Rt Hon Sir Malcolm Rifkind, MP
Sir Malcolm Rifkind has been a Member of the UK Parliament since 1974 and served as a minister under Conservative governments over an 18-year period, eventually becoming Foreign Secretary. He is also a qualified barrister and Queen’s Counsel.
Kees J Storm
Kees J Storm’s financial career saw him rise to become Chairman at AEGON in 1993 – a position which he held with great distinction until 2002. He now serves on supervisory Boards at KLM, PON Holdings, AEGON, Baxter and InBev, as well as at Unilever.
Jeroen van der Veer
Jeroen van der Veer studied mechanical engineering at Delft University and economics at Rotterdam University and has an honorary doctorate from Port Harcourt University (Nigeria). He joined Shell in 1971, was appointed as Chief Executive in 2004 and retired in 2009.
Paul Walsh
Paul Walsh was appointed Chief Executive Officer of Diageo in 2000. Recognising his success in building Diageo into a world renowned company, Paul received the ‘Decade of Excellence Award’ at the UK National Business Awards in 2008.
Unilever executive (UEx)
The Unilever executive (UEx) is responsible for managing profit and loss, and delivering growth across our regions, categories and functions.
Paul Polman – Chief Executive Officer
Paul Polman, Chief Executive Officer, was appointed an Executive Director to the Boards of Unilever PLC and Unilever NV in October 2008, the first time an external candidate was chosen for the role.
Douglas Anderson Baillie – President of Western Europe
Douglas Baillie is a British national, born (1955) and educated in Zimbabwe. Doug graduated from the University of Natal with majors in Business Finance, Marketing and Business Administration and joined Unilever South Africa in 1978.
Professor Geneviève Berger – Chief Research & Development Officer
Geneviève Berger was educated in physics and medicine, and holds three doctorates: a PhD in Physics, a PhD in Human Biology and a Medical Doctorate.
Jean-Marc Huët - Chief Financial Officer
Jean-Marc Huët joined Unilever in February 2010 as Chief Financial Officer.
Dave Lewis - President, Americas
Dave Lewis has had a long career at Unilever, starting in 1987 and moving through different roles in home and personal care in Europe, South America and Asia before being appointed to UEX in 2010.
Harish Manwani – President, Asia Africa, CEE
Harish Manwani is an honours graduate from Mumbai University and has a master's degree in management studies. He also attended the Advanced Management Program at the Harvard Business School.
Sandy Ogg – Chief HR Officer
Sandy was born in Norfolk, Virginia, US in 1954. He was educated at the US Coast Guard Academy, George Washington University and Northwestern University and enjoyed a wide-ranging career in leadership development and change management before joining Unilever in 2003.
Michael B. Polk – President Global Foods, Home & Personal Care
Michael Polk serves on the Executive Board (UEx) of Unilever. He was appointed President, Global Foods, Home and Personal Care in June 2010.
Pier Luigi Sigismondi - Chief Supply Chain Officer
Pier Luigi Sigismondi was appointed Chief Supply Chain Officer and a member of the Unilever Executive in September 2009. An Italian national, he holds a Masters in Industrial & Systems Engineering from the Georgia Institute of Technology, Atlanta, Georgia.
Keith Weed - Chief Marketing and Communication Officer
Keith Weed began his career with Michelin and joined Unilever in 1983, moving on to senior positions in France and the USA and global roles. He holds a first-class degree in engineering from the University of Liverpool.
Personal care brands
Our personal care brands, including Citra, Dove, Lux, Pond's, Sunsilk, etc. are recognised and respected around the world. They help consumers to look good and feel good – and in turn get more out of life.
Citra is a local brand in Indonesia with a vision to become a total skin brand that gives natural beauty in its entirety.
Understanding Indonesian Women
In 2006, Citra has two missions, which are:
The first mission, Citra wants to become a Total Skin Brand which is reflected in Citra’s existing Skincare range now. For Body Care, Citra has Citra Hand & Body Lotion, Citra Liquid Soap and Citra Body Scrub. Meanwhile, for the Face Care, Citra has Citra Hazeline Moisturizer and Citra Face Cleanser. Citra will continue to create strategic innovations that are relevant to their consumer.
The second mission, Citra wants to help Indonesian women to balance their mind & body. Citra realized that Indonesian women have multiple roles to perform in their life and there are high demands from society for these women to perform well in each of their roles. By having a balance mind & body, women can perform their roles better and this will lead to a harmonious relationship with their community. Based on these reasons, Citra launch aromatherapy fragrance variants, because the aromatherapy benefits is well known to help relax the five senses and make the mind & body to become calmer.
To support both missions above, Citra launched Rumah Cantik Citra (RCC) activation. RCC is a spa house for total experience of Citra products to manage and beautify the body and soul.
An Indonesian heritage beauty brand
Citra is known as a natural based ingredients beauty brand with strong Indonesian heritage, and it has been in Indonesia for more than 20 years. Citra started as a Hand & Body Lotion brand but in the past years has extended its brand to other segments such as Liquid Soap, Body Scrub, Face Cleanser and Face Moisturizer. The target consumers of Citra are 15-35 years old women that want to be modern without leaving the Indonesian social norms. They also believe in the do-good property of natural based skincare products to take care of their skin.
Did you know
• Citra has been in the Indonesian skincare market since 1984.
• Citra is made from Indonesian natural based ingredients with strong Indonesian heritage.
• Over the past years, Citra has maintained its position as the market leader in the Hand & Body Lotion market in Indonesia.
Innovations
One of Citra 2006 mission is to become a Total Skincare Brand. To support this mission, Citra has launched various innovations such as:
• In February 2006, Citra re-launched Citra Hand & Body Lotion variants (Citra Bengkoang White Lotion, Citra Teh Hijau Beauty Lotion dan Citra Mangir Beauty Lotion) and launched Citra Liquid Soap (Citra Bengkoang White Milk Bath dan Citra Teh Hijau Refreshing Bath).
• The latest innovation in July 2006, is Citra Body Scrub (Citra Bengkoang White Body Scrub and Citra Teh Hijau Refreshing Body Scrub), which effectively cleanses the dirt from the skin and exfoliates dead skin cells leaving the skin looks clean and fresh.
Citra will continue to push the boundaries for skincare products by launching products that are relevant to Indonesian women.
Key facts
• Over the past years, Citra has continued to grow in terms of value and volume. The growth is supported by innovations that are relevant to the Citra consumers.
• Citra’s continuous commitment to explore the consumer insight and create innovations based on these insights has been rewarded. This can be reflected in the various awards that was given to Citra in the past three years in a row, among others: Indonesian Best Brand Awards and Indonesian Consumer Satisfaction Award.
• According to SWA Magazine, in the Hand & Body Lotion market, Citra has the highest loyalty index. Based on these findings, Citra was given the Indonesian Consumer Loyalty Awards in 2006.
• In 2006, Citra launched RCC Activation which is a semi permanent spa house for total experience of Citra products to manage and beautify the soul.
From our range
Citra Lasting Glow Body Scrub 200 ml
Citra Lasting Purity Body Scrub 200 ml
Citra Lasting White Body Scrub 200 ml
Citra Anti Acne Refreshing Milk Cleanser 130ml
Citra Lasting White Face Cleanser 130ml
Citra Lasting Glow Body Wash Pouch 220ml, Bottle 250ml
Citra Lasting Purity Body Wash Pouch 220ml, Bottle 250ml
Citra Lasting White Body Wash Pouch 220ml, Bottle 250ml
Citra Lasting Glow-Mangir Jawa & Minyak Zaitun 60, 120, 250ml
Citra Lasting Purity-Teh Hijau Jepang 60, 120, 250ml
Citra Lasting White Extra-Bubuk Mutiara Cina 60, 120, 250ml
Citra Lasting White-Bengkoang 60, 120, 250ml
Citra Hazeline Lasting Cool Snow-Hydromoisturizer Tube 20g, Jar 40g
Citra Hazeline Lasting White Extra-Bubuk Mutiara Cina Tube 20g, Jar 40g
Citra Lasting White Beauty Soap
Dove Deodorant Lightens Armpits Skin
Shaving or plugging armpit hair can cause blackish stains or reddish irritation on the skin surface. These stains or irritation happens because armpit shaving will also remove some parts of the skin surface. This loss makes skin susceptible to irritation to further contact with soap. Pain, fluid loss from the skin, and low skin moisture are other impacts of armpit shaving.
Dove Lightening Deodorant, enriched with moisturizing cream, cares for skin irritation and lightens armpit skin colour. It also cares for the irritated skin due to shaving and plugging, and protect skin natural moist and softness. The sunflower seed oil in Dove Deodorant lightens armpit skin in 2 weeks. Moreover, the Anti-perspirant gives optimal protection in 24 hour towards odor and excessive perspiration.
Applying Dove Lightening Deodorant regularly will leave armpit skin soft, smooth, and free from irritation.
From our range :
AP Stick Original 17 gr.
AP Stick Silk Dry 17 gr.
Roll On Original 40 ml.
Roll On Silk Dry 40 ml.
Sunsilk
Sunsilk wants to be seen as the brand that knows how the woman feel, what they need and how to talk to them. It sees things the same way they do.
Constantly surprising consumers
In Indonesia, its launched in 1952 , as one of the oldest Unilever Indonesia brand. Brief history and important years for this brand :
1952: Launch for the first time in Indonesia market (in the glass bottle)
1970: Sunsilk was relaunched using the International design bottle and at the same time the second variant "lemon" was introduced
1975: Sunsilk black – the first black shampoo in the market was introduced which later on become the back bone variant of the brand
1995: Double ingredient approach (i.e Coconut Milk & Rose variant) was introduced in the market
1997: Range relaunch (5 variants) using the double variants approach and also a new bottle shape
1999: Range relaunch using Fruitamin as the new nature-science technology approach (Project Apollo)
2001: Range relaunch using the nutrient complex as the new technology approach (Project Voyager)
2003: Range relaunch using the new bottle shape (Project Mercury)
2006: Range relaunch with the new look of the surface design (Project Aurous)
Along the years, Sunsilk keeps to excite the market by launching the innovative variants apart of its core variants i.e Silky Straight, Weighty & Smooth and Colour Lock. The launches of these fashionable variants was intended to bring the expertise and modernity image of Sunsilk.
Sunsilk Circle of Beauty – the brand activation franchise
Sunsilk understands that every woman wants to be happy. Her happiness could be achieved when she receives positive acknowledgement from others.Therefore, she needs to better understand herself for her to know what she needs.
The activation ideas of Sunsilk Circle of Beauty (SCOB) was inspired from the above insights. SCOB is the activation umbrella of Sunsilk which will be carried over through out the years. The first SCOB activation is Sunsilk Beauty Camp in Bali (2005) where hundreds of girls are gathered together to join the camp. In the camp they were equipped with many activities which will enhance their beauty both internally and externally.
SCOB activities will be conducted in other years will different executions but still coming from it’s root of understanding , that every woman wants to be happy together.
From our range:
Sunsilk Anti-dandruff : Shampoo
Sunsilk Black Shine : Shampoo & Leave-on
Sunsilk Clean & Fresh : Shampoo
Sunsilk Hair Fall Solution : Shampoo, Conditioner, Treatment
Sunsilk Soft & Smooth : Shampoo, Conditioner
Sunsilk Damage Treatment : Shampoo, Nourishing Conditioner, Leave-on, Intensive Treatment
Sunsilk Bouncy Curl : Shampoo, Nourishing Conditioner, Curl Defending Mousse
Sunsilk Straight & Sleek : Shampoo, Nourishing Conditioner, Leave-on, Texturizing Wax
Lux
We all want to be pampered and to look and feel beautiful. That’s why Lux offers a range of highly appealing beauty products at a price you can afford.
Lux celebrates the indulgent ritual of beautification
Everything about Lux, from the look and feel of the products and packaging to the fragrances, is a delight to the feminine senses. In fact, Lux has been making waves since 1924, when it launched the world’s first mass-market beauty soap in the US at a fraction of the cost of imported French soaps. Since then it has expanded into other areas, including shower gels, bath additives, shampoos and conditioners.
Lux embraces beauty & femininity in the 21st century
Lux aims to be the paradigm of the new femininity. That’s why Lux celebrates the pleasure of being a woman today. Lux women want to be loved, admired and at the same time express themselves in a feminine way.
Key facts
• First mass market toilet soap launched in 1924.
• Sales of 1.0 billion euros in 2005.
• Sold in over 100 countries.
• Market leader in countries including Arabia, Brazil, India, Thailand and South Africa
• Lux hair is the market leader in Japan.
From our range
Lux Soft Touch 100ml & 250ml
Body Wash Lux Velvet Touch 100ml & 250ml
Body Wash Lux Wake Me Up 100ml & 250ml
Body Wash Lux Magical Spell 250ml
Body Wash Lux Secret Bliss 250gr
Bar Lux Soft Touch 3x70gr
Bar Soft Touch 4x110gr
Bar Lux Soft Touch 85gr
Bar Lux Velvet Touch85gr
Bar Lux Wake Me Up 85gr
Bar Lux Magical Spell 85gr
Bar Lux Power Me Up 85gr
http://www.unilever.co.id/
